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today.",component:"MdsCta",fullwidth:true,buttonLink:{id:aD,url:a,linktype:c,fieldtype:b,cached_url:aE},buttonLabel:"REQUEST DEMO"}],_uid:"0d48d749-e273-4b95-826c-cbfcfa9c8559",schema:"{\n\"@context\": \"https:\u002F\u002Fschema.org\",\n\"@type\": \"Article\",\n\"mainEntityOfPage\": {\n\"@type\": \"WebPage\",\n\"@id\":\n\"https:\u002F\u002Fwww.leap.co.uk\u002Fblog\u002Fhow-to-grow-your-law-firm-insights-from-legal-growth\"\n},\n\"headline\": \"How to grow your law firm: insights from Legal Growth\",\n\"description\": \"How to grow your law firm: insights from Legal Growth\",\n\"image\":\n\"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1024x569\u002Fcc6f3e5ffc\u002Fblog-thumb-12.jpg\",\n\"author\": {\n\"@type\": \"Person\",\n\"name\": \"Tom Stansfield\"\n},\n\"publisher\": {\n\"@type\": \"Organization\",\n\"name\": \"LEAP\",\n\"logo\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F962x200\u002F42a3ad4748\u002Fleap-logo-transparent-rgb.png\"\n}\n},\n\"datePublished\": \"2024-02-05\"\n}\n\u003C\u002Fscript\u003E\n}\n",indexed:"all",seo_tags:{_uid:"fcd33609-a2d6-49a7-ad2e-d0ad7ee68b30",title:H,plugin:"seo_metatags",og_image:z,og_title:H,description:I,twitter_image:z,twitter_title:H,og_description:I,twitter_description:I},card_body:aW,component:"BlogPost",post_image:{id:aX,alt:aY,name:a,focus:a,title:a,source:a,filename:z,copyright:a,fieldtype:m,meta_data:{},is_external_url:l},post_title:aZ,blog_content:{type:"doc",content:[{type:i,content:[{text:"By Tom Stansfield, Founder of Legal Growth.",type:h,marks:[{type:a_},{type:"textStyle",attrs:{color:"rgb(26, 25, 24)"}}]}]},{type:i,content:[{text:"Marketing is often confused with advertising and whilst advertising your law firm will attract new business, it’s a measured approach to marketing that will have longer lasting, wider reaching results. As a marketing agency working with law firms across England and Wales, as well as some international clients, we believe strategy trumps quick wins.",type:h}]},{type:i,content:[{text:"With this in mind, we are sharing seven top tips, that you don’t need to engage an agency to work on, which will help you grow your law firm.",type:h}]},{type:o,attrs:{level:p},content:[{text:"1.  Building your digital footprint",type:h}]},{type:i,content:[{text:"The legal landscape is pretty competitive and clients only engage with firms after they identify a problem, after which they choose a legal partner. Typically, for this to happen they look for trust signals from the brand. A robust digital presence is imperative for any law firm aiming to expand its client base. This means creating a user-friendly website, maintaining active social media profiles and ensuring that your firm is easily discoverable online. A strong digital footprint not only enhances visibility but also fosters trust and credibility among potential clients who are ready to engage.",type:h}]},{type:o,attrs:{level:p},content:[{text:"2. Leveraging LinkedIn and personal branding",type:h}]},{type:i,content:[{text:"LinkedIn, with its professional focus, is an invaluable tool for law firms. Encouraging your team to cultivate their personal brands on this platform can have a multiplicative effect on your law firm’s reach. Team members should actively share and engage with content from the company’s page, contributing to a cohesive yet diverse representation of your firm’s expertise and values. You can expect to increase your audience x8 by using this strategy.",type:h}]},{type:o,attrs:{level:p},content:[{text:"3. Optimising your Google business profile",type:h}]},{type:i,content:[{text:"Your Google business profile is a critical component of your online presence. It's essential to keep this profile updated and to encourage clients to leave reviews here. While platforms like Review Solicitors are useful, Google reviews are often more visible and can significantly influence prospective clients’ perceptions of your firm. Especially when we consider that 93% of web traffic goes through Google, why wouldn’t this be your focus?",type:h}]},{type:o,attrs:{level:p},content:[{text:"4. Creating compelling lead magnets",type:h}]},{type:i,content:[{text:"Lead magnets, such as downloadable guides or free consultations, can be highly effective in attracting potential clients. These offerings should provide real value, addressing common questions or concerns and positioning your firm as a helpful and knowledgeable resource. Lots of firms use these so you need to build trust first. Consider adding client testimonials and videos to the sales funnel when you’re trying to get that information captured.",type:h}]},{type:o,attrs:{level:p},content:[{text:"5. Embracing video marketing",type:h}]},{type:i,content:[{text:"Video content is increasingly dominant in digital marketing. For law firms, this could mean creating informative videos that answer common legal questions or showcasing client testimonials. Videos can be a powerful way to convey your law firm’s personality and expertise, making your services more relatable and accessible. Look at The Legal Queen - a family lawyer who has built an audience of over 500k people on TikTok alone through short form video content. Then there’s The Asset Protection Guy who has amassed an audience of nearly 68k on TikTok.",type:h}]},{type:o,attrs:{level:p},content:[{text:"6. Fish where the fish are",type:h}]},{type:i,content:[{text:"Understanding where your potential clients are most active online is crucial. This involves identifying the platforms they use and the kind of content they engage with. By strategically placing your marketing efforts in these spaces, you increase the likelihood of reaching your target audience effectively. Then, simply use this model to go after your next 10 clients instead of the next one client.",type:h}]},{type:o,attrs:{level:p},content:[{text:"7. Building a position of authority",type:h}]},{type:i,content:[{text:"In line with the principles outlined in Marcus Sheridan's book, \"They Ask, You Answer\", establishing your firm as an authority in your field is vital. This involves being proactive in answering potential client's questions and concerns through your content and interactions. By doing so, you not only demonstrate expertise but also build trust and rapport with your audience so that, when they contact you, theoretically they are a motivated purchaser.",type:h}]},{type:i,content:[{text:"Growing a law firm in today’s competitive environment requires a multi-faceted approach, combining traditional legal acumen with innovative marketing strategies. By adopting these methods, law firms can not only reach more potential clients but also establish lasting relationships based on trust, expertise and value. It’s brand-based marketing that will stand the test of time. Alternatively, keep throwing money at PPC, Facebook ads and hope for the best.",type:h}]},{type:i,content:[{text:"LEAP has invited Tom Stansfield, Founder of Legal Growth, a marketing agency who provides flexible and affordable solutions to help grow your legal business, to share some ",type:h},{text:"techniques on marketing your law firm",type:h,marks:[{type:a_}]},{text:". For more information on Legal Growth visit ",type:h},{text:a$,type:h,marks:[{type:"link",attrs:{href:a$,uuid:J,anchor:J,target:J,linktype:f}}]},{text:".",type:h}]}]},post_category:k,post_read_time:A},first_published_at:ba},BlogpostItems:{items:[{id:572616255,name:"Optimising law firm efficiency and profitability with AI",slug:"optimising-law-firm-efficiency-and-profitability-with-ai",first_published_at:"2024-11-01T16:03:30.850Z",created_at:"2024-11-01T11:21:45.416Z",content:{post_category:k,post_read_time:K,post_title:"Optimising law firm efficiency and profitability with AI and automated time recording",card_body:"The legal industry has traditionally been resistant to change, but the emergence of artificial intelligence (AI) presents an undeniable opportunity to enhance efficiency and profitability for law firms.",post_image:{id:17927188,alt:"B - Optimising- aw firm efficiency with ai",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1920x1080\u002F62a3fb00e0\u002Fblog-post-optimising-law-firm-efficiency-with-ai.jpg"}}},{id:548783689,name:bb,slug:"preparing-law-firms-for-the-impact-of-ai",first_published_at:"2024-09-16T11:00:00.000Z",created_at:"2024-09-16T11:07:52.626Z",content:{post_category:k,post_read_time:K,post_title:bb,card_body:"Artificial intelligence (AI) simulates human intelligence processes through machines. 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LawY generates fast, accurate responses to legal questions posed by practitioners.",post_image:{id:15507915,alt:"LawY blog banner",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1641x860\u002Fb5350ca72a\u002Flawy-blog-banner.jpg"}}},{id:465346124,name:"5 ways to make the most of your LEAP investment",slug:"5-ways-to-make-the-most-of-your-leap-investment",first_published_at:"2024-03-04T11:00:00.000Z",created_at:"2024-03-21T13:04:08.840Z",content:{post_category:k,post_read_time:s,post_title:" 5 ways to make the most of your LEAP investment",card_body:"In the dynamic landscape of legal practice, staying ahead often involves embracing cutting-edge technologies that reduce administrative work so you can stay productive, profitable and maintain a competitive advantage. As the global leader in developing integrated Legal Practice Productivity Solutions, LEAP offers features that can drastically improve the way you work.\n\nHere are the 5 essentials you can start using today to make your firm more productive and profitable.",post_image:{id:14923469,alt:"blog-thumb-14",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1024x569\u002F9739c399e1\u002Fblog-thumb-14.jpg"}}},{id:438636299,name:"Harries Watkins Jones case study",slug:"harries-watkins-jones-case-study",first_published_at:"2024-02-06T14:00:00.000Z",created_at:"2024-02-06T14:38:45.894Z",content:{post_category:"Partnerships",post_read_time:A,post_title:" LEAP Case Study - Harries Watkins Jones",card_body:"In 2015, the Institute of Chartered Accountants in England and Wales (ICAEW) launched a qualification to enable chartered accountants to handle non-contentious probate. After spotting this as an opportunity for growth and a natural expansion of its work, Harries Watkins Jones set up a separate business to focus on legal services for its clients.",post_image:{id:13985374,alt:"Harries Watkins Jones Case Study",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1200x670\u002F606b63b123\u002Fharries-watkins-jones-case-study.jpg"}}},{id:aV,name:"How to Grow Your Law Firm: Insights from Legal Growth",slug:"how-to-grow-your-law-firm-insights-from-legal-growth",first_published_at:ba,created_at:"2024-02-05T09:23:33.468Z",content:{post_category:k,post_read_time:A,post_title:aZ,card_body:aW,post_image:{id:aX,alt:aY,filename:z}}},{id:421617877,name:bf,slug:"6-key-reasons-why-sme-law-firms-should-develop-a-sustainability-strategy-for-2024",first_published_at:"2024-01-22T11:00:00.000Z",created_at:"2023-12-21T16:09:36.849Z",content:{post_category:k,post_read_time:A,post_title:bf,card_body:"As environmental, social and governance (ESG) issues become a priority for businesses the world over, sustainability and ESG planning are important considerations for SME law firms.",post_image:{id:13960347,alt:"blog-thumb-13",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1024x569\u002Fd10bfdc6de\u002Fblog-thumb-13.jpg"}}},{id:421349707,name:bg,slug:"attracting-and-winning-new-business-for-legal-services-in-the-modern-world",first_published_at:"2023-12-05T11:00:00.000Z",created_at:"2023-12-21T10:36:11.873Z",content:{post_category:k,post_read_time:s,post_title:bg,card_body:"What steps are you taking to achieve growth for your law firm? Are you setting bold targets to ensure that you are growing and staying ahead of your competition? Ben Aslet, Head of Marketing for the LEAP UK Group, discusses three technology\nstrategies for attracting and winning new business.",post_image:{id:13398038,alt:"blog-thumb-11",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1024x569\u002F718860f201\u002Fblog-thumb-11.jpg"}}},{id:411764637,name:"LEAP and WillSuite launch new end-to-end digital solution",slug:"leap-and-willsuite-launch-new-end-to-end-digital-solution",first_published_at:"2023-11-28T14:16:00.000Z",created_at:"2023-11-28T15:24:11.525Z",content:{post_category:"Legal Technology",post_read_time:K,post_title:"LEAP and WillSuite launch new end-to-end digital solution for estate planning and management",card_body:"LEAP, the global provider of legal practice management software, and WillSuite, the estate planning innovator, have joined forces to launch LEAP Estates, an end-to-end digital solution for estate management, probate and lifetime planning professionals.",post_image:{id:13102568,alt:"blog | leap willsuite launch digital solution",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F6048x4064\u002F2823552a4e\u002Fblog-leap-willsuite-launch-digital-solution.jpg"}}},{id:394889083,name:bh,slug:"how-soc-2-certified-software-helps-law-firms-safeguard-sensitive-information",first_published_at:"2023-10-25T11:00:00.000Z",created_at:"2023-10-25T12:02:17.326Z",content:{post_category:k,post_read_time:s,post_title:bh,card_body:"In the 21st century’s rapidly evolving technological landscape, data security and privacy are vital concerns for all businesses and their clients. This is particularly true in the legal sector, where the advent of digital technology has rapidly improved productivity while creating a new set of security challenges.",post_image:{id:21387713,alt:"blog image SOC-2-Certification",filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1400x1050\u002F015349844d\u002Fblog-soc-2-certification_1400x1050.jpg"}}}],total:12}},_img:{}}],fetch:{},mutations:void 0}}("","multilink","story","MdsHeaderMenuItem","MdsLink","url","_blank","text","paragraph","MdsHeaderMenuColumnStandard","Legal Professional Content",false,"asset","MdsFooterLinkGroup","heading",2,"MdsHeaderMenuFeature","https:\u002F\u002Fcommunity.leap.co.uk\u002Fs\u002F","4","MdsHeaderMenuContainerExpandable","MdsHeaderMenuColumnFeature","https:\u002F\u002Fcareers.leaplegalsoftware.com\u002F","https:\u002F\u002Fcommunity.leap.co.uk\u002Fs\u002Fideas-user-guide","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fleap-legal-software-uk\u002F"," info@leap.co.uk","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F126141\u002F1024x569\u002Fcc6f3e5ffc\u002Fblog-thumb-12.jpg","5","Features","Other Stuff","Company","Resources","d0ef3a7d-0329-4ee5-8c1d-f19b186139aa","events\u002F","How to grow your law firm: Legal Growth insights | LEAP blog","Discover how to grow your law firm with 7 top tips from Tom Standfield, founder of Legal Growth marketing, providing solutions to help grow your business.",null,"3","8042a4be-6ef3-4699-a193-4d940ff5e8d3","features\u002Fmatter-management\u002F","Client and matter management","2d2462b0-937f-4a2c-8e3d-321ca9cdc398","features\u002Fdocument-automation\u002F","Document automation and management","ad143406-c993-4b2f-8dfe-fca77c527359","features\u002Ftime-recording-billing","Time recording and billing","33889aa8-d731-42a2-9eed-c8a17e972840","features\u002Flegal-reporting","Reporting","464b74de-228f-4a18-b32a-cc626ea1551e","features\u002Fclient-service\u002F","Client service","b85f06da-79e1-4722-bb83-5db9100bf2f0","features\u002Fsecurity-and-compliance","7f56232e-5274-4235-9b21-099d3737344e","features\u002Flegal-accounting\u002F","Legal accounting","7dc22006-a1c3-47d8-a2fd-c3dc1ee801d9","features\u002Fmatterai","NEW: Matter AI","header-feature-mobile","Solutions","https:\u002F\u002Fwww.legalaidsoftware.co.uk","leadership\u002F","Leadership","Careers","innovations\u002F","d4f68982-007b-4184-b06a-3c98190c1f87","contact\u002F","Browse our articles, access support and engage with the LEAP Community","LEAP Help Centre","partner-network\u002F","Ideas Hub","455aeedb-f823-4978-8fa8-427b140af514","testimonials\u002F","Testimonials","e57927dc-9ec3-4564-b984-35aed985c2c8","brochures","74cf9ccf-5a87-4ece-8033-4f3ad41ad137","whitepapers","White papers","b7ec6f42-588e-4289-a011-4c91e7976d6c","blog","8198033a-cbde-44dc-9079-34cd1935ab0a","demonstration\u002F","https:\u002F\u002Fapp.leap365.co.uk\u002F","https:\u002F\u002Ftwitter.com\u002FLEAP4LawFirms\u002F","https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FLEAPUK","https:\u002F\u002Fwww.facebook.com\u002FLEAPlegalsoftwareUK\u002F","https:\u002F\u002Fleaplegalsoftware.com\u002Fmedia","https:\u002F\u002Fuserportal.leap.co.uk\u002Fs\u002Flogin\u002F","https:\u002F\u002Funiversity.leap.co.uk\u002F","https:\u002F\u002Fcommunity.leap.co.uk\u002Fs\u002Fsupport-UK","https:\u002F\u002Fmarketplace.leap.build\u002Fapps","tel:\u002F\u002F0845-683-2517","https:\u002F\u002Fwww.leap.com.au\u002F","https:\u002F\u002Fwww.leap.us\u002F","https:\u002F\u002Fwww.leaplegalsoftware.ca\u002F","https:\u002F\u002Fwww.leapsoftware.ie\u002F","https:\u002F\u002Fleaplegalsoftware.co.nz\u002F","https:\u002F\u002Fwww.leaplegalsoftware.com\u002F",437377438,"Marketing is often confused with advertising and whilst advertising your law firm will attract new business, it’s a measured approach to marketing that will have longer lasting, wider reaching results. As a marketing agency working with law firms across England and Wales (as well as some international clients) we believe strategy trumps quick wins ...\n\nWith this in mind, we’re sharing seven top tips that you don’t need to engage an agency to work on, which will help you grow your law firm.",13959811,"blog-thumb-12","How to grow your law firm: insights from Legal Growth","bold","https:\u002F\u002Flegalgrowth.co.uk\u002F","2024-02-05T11:00:00.000Z","Preparing law firms for the impact of AI","LEAP launches AI-powered tool to speed up the identification and creation of legal documents","LEAP launches Matter AI, providing instant answers from matters for legal professionals","LEAP introduces LawY, providing verified AI generated responses to legal questions","6 key reasons why SME law firms should develop a sustainability strategy for 2024","Attracting and winning new business for legal services in the modern world","How SOC 2-Certified Software Helps Law Firms Safeguard Sensitive Information")));